Same screen.
Four ways to fill it.
Animation comes in tiers. See them side by side and decide which one you are talking about before anyone talks to you.
GamingGaming
Your games, on your jackpot displays.
Partnered with Simtech, we work with gaming manufacturers and their licensed assets to align slot titles to LED jackpot displays in gaming rooms worldwide.
Right forJackpot signage, bank toppers, link progressives, manufacturer launches. Anywhere a licensed game needs to live on an LED display exactly as the manufacturer intended.
AmbientAmbient
Texture, colour, light, motion.
No characters, no story. Calm content for lobbies, foyers and considered spaces, with light branding where it is wanted.
Right forLobbies, foyers, lounges, wayfinding, basic marketing. Anywhere a screen should feel premium without asking to be watched.
PremiumPremium
Custom, built on what exists.
Custom elements that draw on our library and your marketing and brand assets, tailored to your displays and your vision.
Right forPromotions, launches, celebrations, branded attract loops. A strong result on a sensible timeline because much of it already exists.
UltraUltra
Fully custom. Fully cinematic. Anamorphic.
Custom 3D modelled assets, environments, camera moves, effects and anamorphic illusions that break the frame. We build your display itself in 3D, at its exact resolution and sightlines, so the animation is perfect on final render and output. You own the assets afterwards.
Right forThe hero screen. An opening, a rebrand, a flagship property, a corner or portal where an anamorphic moment stops people mid-stride.
Same questions. Four answers.
| Gaming | Ambient | Premium | Ultra | |
|---|---|---|---|---|
| Characters | Licensed game assets | None | Library and brand assets | Original, designed for you |
| Environment | The game's own world | Abstract | Styled scene | Built world |
| Camera | To the manufacturer's brief | Static or slow drift | Considered moves | Cinematic sequence |
| Effects | Jackpot and win moments | Motion and light | Stylised effects | Full simulation: coins, fire, water |
| Anamorphic | No | No | Occasionally | Yes, built around your sightlines |
| Built to your canvas | Yes | Yes | Yes | Yes |
| Your branding | Game brand, venue name | Colours | Full brand and titles | Woven through |
| You own the assets | No, licensed | No | No | Yes |
| Typical production time | Shortest | Short | Middle | Longest |
Four choices that are yours.
Length
A thirty-second loop and a one-minute sequence are different jobs. You choose how long the screen holds attention.
Number of canvases
One portrait, or the portal, the column and the ribbon above the floor. Each canvas is its own composition.
New versus adapted
How much already exists in our library or your brand, and how much has to be created from nothing.
Number of revisions
Consolidated feedback and one approver keeps you at V2. Five rounds of notes from five people gets you to V5.
How to read anything you send us.
Every reference is made of the same six ingredients. Each one can be done the kinder way or the more involved way.
| Ingredient | Kinder to a budget | More involved |
|---|---|---|
| The creature | One we have already built, restyled as yours | A new creature designed, sculpted and rigged from nothing |
| Camera | Fewer moves, held longer | Many short cuts from many angles |
| The world | A scene we have, relit and re-dressed | An environment built from scratch |
| Effects | Stylised effects that read at distance | Simulated fire, water, fabric, coin cascades |
| The look | Bold and graphic. Usually better on a big screen anyway | Photoreal, where every stage works harder |
| The cast | One hero carrying the piece | Several characters, each built separately |
Know which level you are talking about?
Tell us the screen and the level, or say you are not sure. Both are good answers.
Start an enquiry